Audi has used the Consumer Electronics Show (CES) to unveil the "Audi Sport Quattro LaserLight".
Audi's press release is full of all kinds of crap like "the Sport quattro concept, painted in the color Plasma Red, combines the power of the historic Sport quattro with emotional elegance".
Anyway, the first bit that's actually interesting is that the car demonstrates Audi's combination of LEDs and "laser light" technologies, which Audi claims can illuminate the road ahead for almost 500 meters! That's right, this car actually uses real lasers to illuminate the road for half a kilometer.
Rather than remaining restricted to concept cars, it also looks like Audi's LaserLight system will ultimately make it on to their production cars too and Audi already plans to use the lights on the 2014 R18 e-tron quattro racecar.
You can see a video demonstrating Audi's Laser Light system, as well as a better idea of what the car looks like below. I actually think it looks pretty cool.
The second bit that's interesting is that this plug-in hybrid has 700hp and 800nm of torque! This gives it even more pub bragging rights than the 608hp Porsche 918 Spyder.
Thanks to a clever "cylinder-on-demand" system which deactivates four cylinders when not required, Audi claim this 4.0 V8, bi-turbo beast will still offer 94 mpg.
Frickin' laser beams aside, the numbers look pretty good for this car. With a claimed 0-62mph (100kmh) in 3.7 seconds, top speed of 190mph, efficiency of 94mpg and the ability to go 50km purely on the battery, Audi (like Porsche) are actually starting to make environmentally friendly cars cool.
What are your thoughts on the Quattro? Leave us a comment below.